Challenge of Choice



“Whatever else it produces, an organization is first and foremost a factory that manufactures judgments and decisions. Every factory must have ways to ensure the quality of its products.”   ~ Daniel Kahneman,  Thinking, Fast and Slow

Do you (or your organization) have a process to ensure the quality of your decisions? 

Organizations tend to believe that innovation and decisions are often the responsibility of a few highly-positioned people, but a broad understanding of the challenges to making and executing sound decisions will dramatically increase the input and productivity of any organization’s most valuable asset … the people who make it go, because even if a “good” decision has been made it still must be executed and therein lies one of the keys to gaining a competitive advantage.

When it comes to making major decisions, most people (and organizations) are under the assumption that they wont know if they’ve made a good decision until they know the outcome. 

This line of thinking is completely backward.

If you cannot make a major decision with anything less than 100% certainty that you have made a good decision, then it’s NOT decision making ... it’s gambling! 

It’s not natural to mistrust our brain and yet making “good” decisions––in our modern world––requires that we overrule the very programming that has insured our survival as a species. The only way to overcome this false “certainty” is through a clear understanding of what really drives our decision-making process.

This workshop will take you on a fascinating journey into the inner workings of the human mind, where you will discover––through first-hand experience––how your decisions are really made, and why you can be most vulnerable to decisional error precisely when your confidence is at it highest.

At the end of this workshop participants will be able to:

  • Understand how to overcome the intuitive biases, assumptions and heuristics that unwittingly corrupt our choices, judgments, decisions and beliefs
  • Determine the difference between “feeling” right and “being” right when making critical decisions
  • Effectively use The 7 Steps to the Anatomy of a Good Decision to make a good” decision with 100% confidence ... no second guessing


The quality of our decisions will perfectly mirror

the quality of our lives.





      For more information contact: 

      Richard Fast

      Phone: 905-315-9122


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